It has long been known that video is one of the best ways to deliver information to people with many different learning styles. The reality is, on the internet, increasing your conversion rate for sales and boosting impact can be as simple as adding video to your website.
Andy, Digital Manager at Kudos Manchester web design says “one of the best ways to improve the ranking of your website, whilst increasing repeat traffic, is providing video. Video engages and gets shared much more than text sites alone”.
There are many ways that video can be used and integrated into your website. Depending on your audience the exact use of video will be different. Fortunately, a good web designer can help you to integrate your video successfully and in a way which draws in customers.
Youtube Vs Self Hosting
One of the questions designers inevitably get asked is should they host their own video, or should they put it up on YouTube. At the end of the day it will depend on the situation. If your business is selling an online training course and you do not want those who have not paid to have access it will be best if it is on your own site.
This might lead to the assumption that video should always be hosted on ones own site. In reality this is the most expensive and time-consuming option. Further, if your server cannot handle the load then the entire website slows down.
If the videos are targeted at providing training, a free add on, or other value to customers, hosting on YouTube will be better. If you host on YouTube it is a great way to access and market to audiences who use YouTube for everything from how-to videos to entertainment. After all, you never know what your customers may find funny. Here are a few tips discussing YouTube and self-hosting.
Make it Viral
Everyone always asks his or her designers, “How do I make my video go viral?” The answer is with a lot of hard work, a clever concept and the right tools.
In order for a video to go viral, it really needs to provide some form of entertainment value. In this vein may indirectly advertise your product or company instead of being a direct advertisement. Further, it should be short enough that watchers will not become bored with your story.
One of the most important viral factors is its’ share-ability. Including links in the video to make it easy to share, and using a platform like YouTube will allow the video to easily be shared to Facebook, Twitter, and other social media.
Lastly, ask yourself if going viral will benefit your business. Generally speaking only consumer-focused businesses can benefit significantly from going viral.
Getting it Right
At the end of the day the most important factor for success on the Internet and in the use of web video is the provision of the right content and the right time to the right audience. This almost certainly requires working with an expert firm, or group of designers to do a full service product delivery.